Your data. Your edge.
Carve institutional knowledge into production AI that compounds.
Join the waitlist to build AI that gets better every week
74% of companies call AI a top-3 strategic priority. Yet everyone's consuming the same intelligence from OpenAI, Google, or Anthropic APIs.
Raw model progress has plateaued. The next breakthrough could take 5-20 years. Frontier labs are now competing on cost and latency, not intelligence.
Ambitious companies need to own and steer the most transformative technology of our generation—not rent it.
Every organisation is the specialist in their area. Etch creates a continual learning loop that turns your real work into custom models, agents, and workflows.
Not an "upload docs" feature. Instrumentation and micro-feedback that produces training-grade signal from messages, tickets, decisions, and playbooks.
You don't need "a general web agent." You need task environments that encode how work is done in your company, with scoring tied to business outcomes.
Every interaction creates training data that compounds your advantage. Build product flywheels competitors can't replicate because they don't have your data.
Turn real work into training data, task environments, and evaluation suites
Passive and active collection from messaging, tickets, changelogs, and pairwise preferences—formatted into clean training rows
Short-term, episodic, semantic, and procedural memory—structured like the human brain to boost agent performance
Automated pipelines connect model performance directly to business outcomes during development and production
Feedback from AI usage becomes the signal for the next training run—intelligence that compounds even if base model progress stops
While everyone else waits for the next frontier model, build specialised intelligence that compounds with every interaction.